Gone are the days when children would circle their favourite toy in the catalogue in the hope of getting what they want from Santa.
Instead, social media hauls - where influencers display items they have bought - are the now go-to catalogue, with some parents saying it heaps added pressure on an already stressful time.
Parenting blogger Charlotte Harding said she found the cost of Christmas presents this year "quite stressful". "As the boys have got older, the presents have become more expensive," she added.
But it is not just Christmas presents and gifts that are costly. Social media trends such as Elf on the Shelf and Christmas EveBoxes, as well as attending events, are also driving prices up around the festive period.
She admitted she has felt the pressure of social trends in the past.
"I've decided to keep my PR calendar minimised because it creates this expectation, and I don't like that because I feel that myself as a parent," she said.